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Bowflex Name Grows
Bowflex Lineup the Talk of the Retail Super Show; Growing Line of Retail Fitness Equipment Now Bears Bowflex Name
Bowflex(R), a name synonymous with innovative home exercise gyms, is
becoming a comprehensive fitness brand that now appears on a growing
line of popular fitness equipment for the home, retail executives and
industry leaders discovered at the 20th annual Super Show held here
this week.
The name Bowflex now appears on three new
treadmills, a TreadClimber(R) cardiovascular machine, SelectTech(R)
dumbbells, exercise benches and strength cages, in addition to two
models of home exercise gyms on display for attendees at the Super
Show. The show is hosted annually by the Sporting Goods Manufacturers
Association, which represents more than 1,000 sporting goods companies
serving the $52-billion sporting goods industry.
"What a
difference a year makes," said Tom Cove, executive vice president of
the Sporting Goods Manufacturers Association. "During the last 12
months we've seen Bowflex transformed to become a complete line of
fitness equipment compared to just the home gyms it showcased at last
year's show. For Bowflex to reveal its growing line of fitness products
at this industry-leading retail show, it says a great deal about the
company's long-term plans for this brand, which already is among the
most well recognized in the fitness industry."
"The
transformation from a product to a fitness brand came as a result of
consumer research where people told us they wanted Bowflex cardio
equipment and free weights, in addition to home gyms," said Tim
Hawkins, chief marketing officer for The Nautilus Group, which makes
and markets Bowflex branded equipment. "We are developing innovative,
high-quality products, and differentiating them by channel, which makes
it easy for consumers to find the right products wherever they prefer
to shop."
Hawkins said recent sales data shows that Bowflex home gyms and
Schwinn(R)Fitness products are rapidly gaining retail market share
since they were introduced through larger retailers about 18 months
ago. "We're well on our way to becoming the brand leader in every
retail segment where we compete," he said.
A broad range of
Bowflex and Schwinn Fitness branded products are available at retailers
such as The Sports Authority, Dick's Sporting Goods, G.I. Joes, Costco,
Canadian Tire Corporation, Sears Canada, more than 350 specialty
fitness dealers, and at independent bike dealers.
The Nautilus Group
Headquartered in Vancouver, Wash., The Nautilus Group, Inc. (NYSE:NLS)
helps people achieve a fit and healthy lifestyle through proper
exercise, rest and nutrition. With a brand portfolio that includes
Nautilus(R), Bowflex(R), Schwinn(R)Fitness, StairMaster(R) and
Trimline(R), The Nautilus Group manufactures and markets a complete
line of innovative health and fitness products through direct,
commercial and retail channels. The company was formed in 1986 and had
2003 revenues of about $500 million. It has nearly 1,100 employees and
operations in Washington, Colorado, Oklahoma, Texas, Illinois,
Virginia, Switzerland, Germany, United Kingdom, Italy, China and other
locations around the world. More information is at www.nautilus.com
This press release includes forward-looking statements. Factors that
could cause The Nautilus Group's actual results to differ materially
from these forward-looking statements include availability of media
time and fluctuating advertising rates, a decline in consumer spending
due to unfavorable economic conditions, its ability to effectively
develop, market, and sell future products, its ability to get
foreign-sourced product through customs in a timely manner, its ability
to effectively identify and negotiate any future strategic
acquisitions, its ability to protect its intellectual property,
introduction of lower-priced competing products, unpredictable events
and circumstances relating to international operations including its
use of foreign manufacturers, government regulatory action, and general
economic conditions. Please refer to our reports and filings with the
Securities and Exchange Commission, including our most recent annual
report on Form 10-K and quarterly reports on Form 10-Q, for a further
discussion of these risks and uncertainties. We also caution you not to
place undue reliance on forward-looking statements, which speak only as
of the date they are made. We undertake no obligation to update
publicly any forward-looking statements to reflect new information,
events or circumstances after the date they were made or to reflect the
occurrence of unanticipated events.
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